Bamboo vs.
Virgin Pulp.

It is a statistic that sounds impossible, but is frighteningly true: Humans flush 27,000 trees down the toilet every single day. Traditional toilet paper manufacturing relies on "virgin pulp"—industry speak for trees that have been cut down specifically to be processed into tissue.

In the search for luxury softness, we have sacrificed our old-growth forests. But there is a biological alternative that outperforms wood pulp in almost every metric: Bamboo.

The Growth Cycle

A standard hardwood tree (oak, maple, birch) takes anywhere from 30 to 50 years to reach harvest maturity. If you cut it down, the root system dies, and the soil erodes.

Bamboo is not a tree; it is a grass. It is the fastest growing plant on Earth. Some species can grow three feet in a single 24-hour period. It reaches maturity in 3 years, and when you cut it, the root system stays intact, ready to shoot up again immediately.

Furthermore, bamboo requires zero pesticides and zero fertilizers to thrive. It naturally creates a barrier against pests. This means the raw material entering our manufacturing process is cleaner from the very start, requiring less chemical processing to reach that bright white, soft texture you expect.